Grain-free soft treats specifically formulated for puppies. Made with lamb, salmon, and DHA for brain development.
Puppy-specific formula
DHA for brain development
Grain-free
Soft texture for puppy teeth
Small bag size
Premium price
Only one flavor
Quality: 9/10 · Value: 7/10 · Effectiveness: 9/10 · Ingredients: 9/10
These are our own scores for the things that can be judged from the specification, the materials and how the product is built. They are not Amazon's customer rating.
Three things separate a good puppy treat from an adult one, and only one of them is nutrition.
Size. A puppy's mouth is small and a training session needs many repetitions. Treats need to be pea-sized or smaller, and breakable smaller still.
Texture. Soft treats are swallowed in a second, which keeps a training session flowing. A puppy that has to stop and crunch loses the thread, and hard treats are also uncomfortable for a puppy that is teething.
Calorie density. Puppies are small and treats add up fast. Keep treats under about ten per cent of daily calories and subtract them from meals rather than adding them on top — overfeeding a growing puppy matters more than overfeeding an adult.
It is not the treat. It is the socialisation window, and it closes.
The period up to roughly sixteen weeks is when a puppy forms its lasting view of what is normal and safe. Positive, controlled exposure during it — to other dogs, to people of different appearances, to traffic, to floor surfaces, to handling, to vet-style examination, to being alone — does more for a dog's lifetime welfare than anything else you will do.
The window does not reopen. A dog that met almost nothing before sixteen weeks is far more likely to be fearful as an adult, and fearfulness is the root of most serious behaviour problems.
Treats are the tool for that work: something genuinely good happening at the same moment as a new thing. That is what a bag of soft puppy treats is actually for.
Ask your vet about safe socialisation before a puppy is fully vaccinated. Carrying a puppy out to watch the world, and meeting known healthy vaccinated dogs, is usually possible and is worth doing.
DHA is an omega-3 fatty acid with a genuine role in neural and retinal development, and there is reasonable evidence for it in puppy nutrition. Complete puppy foods are formulated with it for that reason.
In a treat, the amount is small. Treat it as a sensible inclusion rather than a reason to buy — the puppy's actual food is where DHA intake comes from.
This is the one nutritional point that genuinely matters and it is easy to miss.
Overfeeding a large or giant breed puppy, and getting the calcium balance wrong, is associated with developmental orthopaedic disease. Growth that is too fast is a risk factor.
Use a food whose AAFCO statement covers growth of large-size dogs.
Do not supplement calcium unless a vet tells you to.
Keep the puppy lean — you should be able to feel ribs easily.
Follow your vet's guidance on growth rate; faster is not better.
The FDA's diet-associated DCM investigation concerned complete diets rather than treats, and the amounts involved in occasional treats are small. Still, if you have chosen grain-inclusive food because of that open question, it is reasonable to apply the same logic to a daily treat.
Grain allergy in dogs is also uncommon — the most frequently reported food allergens are animal proteins — so grain-free is not, in itself, a reason to buy.
Mark first, then reward. A clicker or a consistent word ("yes") marks the exact instant, which buys you time to deliver the treat.
Reward within a second or two, or you are reinforcing something else.
Keep sessions very short. A puppy has minutes of concentration, not tens of minutes. Three two-minute sessions beat one six-minute one.
Build a value hierarchy. Kibble for easy repetitions, commercial soft treats for medium difficulty, cooked chicken or cheese for genuinely hard moments like recall around distractions.
Keep treats under about ten per cent of daily calories and subtract them from meals rather than adding them on top. Overfeeding a growing puppy matters more than overfeeding an adult, and it matters most in large and giant breeds, where fast growth is associated with developmental joint problems.
Small enough to be swallowed instantly — pea-sized or smaller — soft, because a teething puppy should not have to crunch and a crunch breaks the flow of a session, and aromatic enough to be worth working for. Non-crumbly matters too, or the puppy hoovers the floor instead of watching you.
Roughly the period up to sixteen weeks, when a puppy forms its lasting view of what is normal and safe. Positive controlled exposure during it does more for a dog's lifetime welfare than anything else you will do, and the window does not reopen. Ask your vet about safe socialisation before full vaccination — carrying a puppy out to watch the world usually is possible.
DHA has a genuine role in neural and retinal development and complete puppy foods are formulated with it for that reason. The amount in a treat is small, so treat it as a sensible inclusion rather than a reason to buy — the puppy's actual food is where DHA intake comes from.
Not unless a vet tells you to. Getting the calcium balance wrong in a large or giant breed puppy is associated with developmental orthopaedic disease. Use a food whose AAFCO statement covers growth of large-size dogs, keep the puppy lean, and follow your vet's guidance on growth rate.